It’s a new year. Here are ten resolutions that every organization should make to improve their communications in 2013.
- Google yourself. What are the first things people see about you? Would you support the group you see on screen?
- Take charge of your brand. Create your own reputation through the news you make and the stories you post.
- Cultivate local reporters. They work too hard: if you feed them human interest stories and photos, they’ll be grateful.
- Everyone in your organization speaks for you. What are they saying to their friends? Do they have stories to tell your supporters?
- Your website: keystone of all your communications. Ask an outsider to click through it. Is it easy to navigate? Informative? Fun?
- Facebook is a party, not a meeting. Find ways to get your fans talking with each other. They’ll come back more often and like you better.
- Which social media should your group use? Depends. Who do you want to reach? Where do they go when they’re online?
- Horror movie: “I mail to dead people.” In January, take people off your postal and email lists if you haven’t heard from them since 2010.
- Photos: not just for breakfast any more. Your readers want to consume photos at every meal, including online posts.
- Your good name is your most valuable asset. What’s it worth to you? THAT’S the return on investment for your communications.
Happy 2013, and may this be the year that all your communications help your agency succeed!