- Make your profile more expressive of what you can do, and more attractive to employers.
- Expand the network of people that you can rely on for advice, information, and referrals.
- Build a reputation for being an expert in your field--and a helpful person whom people want to help in return.
- Find companies you want to work for and people there who might be willing to talk with you.
- Actually apply for jobs using your LinkedIn profile, which can include a lot more than a printed resume can do.
- Receive thoughtful answers to your questions about how to do the job, once you get it.
It is amazing that a book published in April 2012 can contain any out-of-date information, but social media sites change so rapidly that the printed word cannot keep up. Usually, if the book says a feature is on LinkedIn (or Facebook, etc.), it is still there--you may just have to look in a different menu to find it. Then there are things that really have changed, like LinkedIn no longer letting you display a reading list. (I had to do an online search to find out that it was really gone from the site and I wasn't just overlooking it.)
The book is most useful for ideas on how to use these sites, rather than specific techniques. That's the advantage the Schepps bring to their readers. They know what works. We can figure out how. I am having a wonderful time doing just that.